We’re fast very fast. Unburdened by the enormous scale of a multinational agency, we don’t let a brief simmer through client servicing and strategic planning pots before handing it to creatives.
We attack a brief head-on the moment we get it. Oft-times locking ourselves in a room till we crack great amazing ideas.
Ideas that answer the brief. Ideas that are right on track with our client’s brand personalities and business objectives.
RASAS is a transliteration of the Arabic word for “bullet” or “lead” , also connoting the lead of pencil. In our command of such a rich vocabulary with so many meanings, It’s no coincidence that RASAS equally implies “fast”.
Speed is our advantage, and with a marksman-like accuracy at cracking any creative brief more and more clients are giving our “crea-fficiency” a shot.
RASAS comes from a belief that the best companies are born completely different.
Our mantra of “thinking from right to left” – the way Arabic is written on a page – is a clarion call for Arabic that involves and inspires the Arab consumer, united in parallel with excellence in English, the Gulf’s second language. Common to both, our starting point is the insight, the center.
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A collective of creatives, designers, managers and dreamers that are
connected by the same values.
If ever there was a man on a mission, Rani is. A citizen of the Arab world, Rani was born in the UAE to an Egyptian mother and a Palestinian father. He holds a Jordanian passport, has an Iranian grandmother and a Danish brother.
Besides English, French and Urdu, Rani masters classical Arabic and most of its ethnic dialects. His multicultural spirit and deep cultural insights have reflected in much of his award-winning work, earned in his capacity as a Regional Head of Arabic Copy at both Publicis and JWT.
A graduate of the American University in Cairo, Rani is an ex-singer, ex-crime reporter and a father of two lovely girls, Habiba and Mariam. Given a second career, he would love to farm the land.
Shereen has been in the world of advertising for 25 years, handling international brands like Unilever, Nestle, Kraft, Gillette, Braun, Oral B, and L’Oreal, among many others. Her portfolio also includes prestigious institutions like RTA, National Commercial Bank and Dubai Duty Free. Before joining advertising, she had extensive experience in journalism and public relations, allowing her to adopt a 360 approach in all projects she handles.
A graduate of the American University in Cairo with a Business Administration major and Economics minor, she is also pursuing postgraduate studies in Business Administration and Management. She is a highly motivated, goal-oriented person, whose passion for advertising is inversely proportionate to her size.
Shahbaaz infuses his role as Head of Design and Project Manager with a unique blend of creativity and strategic leadership, always focusing on the “why” behind each project. A proud Pakistani, his enthusiasm for entrepreneurship and technology is rivaled only by his mastery of design and motion graphics.
Armed with a degree in Communication Design, Shahbaaz has immersed himself in the tech startup landscape, gaining invaluable insights into how technology is revolutionizing advertising and marketing. In an era marked by shifting consumer behaviors, he thrives on the exciting challenges and opportunities for innovation that this change presents.
Althaf made his way to the UAE from India, His passion for art and design beckoned him to study graphic design courses in APTECH.
He started as a design developer in Mangalore and eventually moved to Dubai in 2005. After having practiced his craft through both agency and freelance work, he’s now part of the RASAS design team, where he’s using his knowledge and experience to produce top designs.
An artist at heart, he loves drawing, pencil sketching and painting, especially when it comes to birds and other animals. He also dabbles in embroidery design and photography.
Mursalin is our resident animator with an endless supply of fresh ideas!
Even in his free time, he loves experimenting with science, photography and fashion. Design really is a part of his DNA.
With a keen eye for out-of-the-box concepts, Mursalin started his design career through self-study. Having seen his talents firsthand, his family encouraged him to go to an art school, where he further polished his skills.
Right after graduation, he worked for a renowned TV channel, then moved on to a digital agency and later, to an advertising agency, where he really found his footing and began flourishing as an artist.
Soft-spoken and laidback, Mursalin is an absolute team player. More than anything, he believes it is his love for cats, travel and food that truly defines him!
A natural creative with an overflowing passion for art, Ali is fulfilling his life purpose by working in the design industry.
In just five years, he has made illustration, motion graphics and immersive tech his areas of expertise.
For his final-year thesis in Karachi School of Arts, Ali – being a storyteller at heart – interpreted a poem through immersive technologies, such as AR, VR and projection mapping. Having gained his degree in Communication Design, Ali then participated in numerous art exhibitions in Pakistan.
As a graphic designer, Ali is as a reliable team player with a can-do attitude who happily takes on the role of a leader whenever projects require.
Ali’s dream is to someday build an immersive space, where creatives like himself have the freedom to explore and execute their art, in service of the community.
Kim believes she was born to create art that will fuel the world. As a little girl, drawing and painting were her first love.
She studied Fine Arts in high school, before moving to Malaysia, where she received a Bachelor of Arts in Graphic Design from Sheffield Hallam University, UK.
In her five years in the advertising industry, she has worked with some of the biggest brands, including Samsung, Google, Maybelline New York, Bridgestone and KPMG. Kim’s specialty as Art Director lies in creating imaginative designs with an innovative perspective.
A proud Mauritian with Hindu origins, Kim was born and raised on the island. She enjoys cooking, painting, gaming, fashion photography and music. Her two main goals in life are to conquer the world’s eyes with her art, and the world’s ears with her music!
Chill would be the perfect word to describe Mohammed. Even his hobbies reflect this. He likes spending the day at the beach and simply listening to good music.
A certified foodie and personal chef to his wife and two kids, Mohammed loves countless cuisines and likes experimenting with original recipes of his own.
His diploma in Electrical Engineering plus his background in Public Relations really make him an all-around guy we can always rely on.
Cathy is a cheerful and optimistic lady. She’s into sports, including badminton and basketball, and is a big fan of marathon running, having been part of a running team in her home country. Dancing is also her passion.
Cathy challenges herself by trying new things outside her comfort zone, perfectly illustrated by her love of traveling, of which she says, “I want to explore the world and see what God created for us.”
As an accounting graduate, her career first revolved around numbers and formulas, as she completed almost 5 years on the accounting team of a cosmetics company in Manila, before deciding to try her luck in Dubai. It’s now her pleasure to be part of a company in an industry that simply amazes her.
Forward thinking brands, both nationally and globally, who recognize the commercial value of crafted
excellence that can capture the hearts and minds of consumers.
We pride ourselves on being a lean, effective team and choose our partners carefully. We are structured to collaborate closely with our clients and we put a lot of work into making this look easy.
